ABOUT US

ABOUT US

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ORIGINS

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Avarcas shoes, as we commonly call " Minorchine " are traditional sandals of the island of Menorca .Used in the ancient times by the local rural population, they are known for their good strength, and for an easy and comfortable fit. Originally they were handmade with local leathers and neutral colors , while the soles were obtained from used tires, all materials commonly used and available. These are the characteristics that have led the Avarcas to be now a days the most common footwear of the island. Obviously the local market now offers a revised product, with an incredible variation of colors, materials and patterns. However they preserve the features that have made these sandals a long lasting product in time for their clean and simple lines.

 

OUR PRODUCT

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Our shoes are entirely produced on the isalnd of Menorca in the respect of the original traditions. This is guaranteed by the mark " Avarcas de Menorca " , identifying symbol of local producers . We collaborate with the best experts in avarcas directly on site, and carefully choose all the materials for our collection to keep up with fashion and the needs of increasingly diverse and demanding people.Original Minorchine is an original product with italian taste but true to Minorcan tradition.

 

OUR STORY

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We are two sisters living in Rome, both working in our family businness . During a trip to Menorca,an island that thrilled us from the first moment, we discovered the traditional avarcas ,and it was love at first sight. Returning to Italy and during the following years, we kept memories of that island and of those sandals. A few years later, maybe looking for that sense of freedom when going on holidays, a couple of trips more on site, and with a better preparation in the shoe market, the idea began to take shape . With the enthusiasm and involvement of the whole family, soon the idea turned into a real project: "Original minorchine, the new brand that tells it all.